[Reporter miningmx.com Yihakseon] girl group SNSD as the exclusive model of the Lotte Department Store one year more activities.
According to the distribution industry, Lotte Department Store exclusive model contract with SNSD extended to one year.
Girls activities since April of last year, as the exclusive model of the Lotte Department Store, and has served as the face of the Lotte Department Store in newspapers and TV, shear Initial contract period until the end of March this year, but based on the results of consumer surveys Lotte Department Store to recover for Girls decided.
Lotte Department Store in November last year in a survey conducted by more than 70% of the respondents knew of Lotte Department Store SNSD model that more than 50% 'feeling young and energetic than ever before, he said.
"SNSD to instill the image of a young department store, I was able to help a lot," the official at Lotte Department Store and also review the different models, but was renewed to SNSD and finally," he said.
Whilst the Lotte department store department store image through advertising model by highlighting has 1990s, gimhuiae, Ji - Ho, Kim Hye-soo and familiar images of popular actresses hired as a model and in 2007, took advantage of the greeting of "cultural department store" in order to emphasize the image from the art world, such as the ballerina Sue Jin Kang, Park, Dong - Gyu Professor After last year sinheon appointed as CEO, president, made the model to represent the girl group Girls' Generation young and trendy image to highlight.
Lotte Department Store men with SNSD hallyu star is expected to be hired as the exclusive model. Celebrities currently Jang Dong-gun, Won Bin, Hyun Bin, and the model selection process.
Lotte Department Store official review of the "righteous ways well known even overseas, including China, Japan, INDONESIA, Vietnam, Korea's top male actor with SNSD" he said, "will be the appearance of the first half of the year with SNSD reveal".
Source: http://m.edaily.co.kr/news/NewsRead.asp?PDiv=PN&NDiv=ED&newsid=01918806602740696
